An article from Monday's Wall Street Journal details how the owners of Naked Pizza, the New Orleans-based health-conscious restaurant chain, have not only shown how clever they can be through social media; they're also luring investors.
They include Mark Cuban, owner of the Dallas Mavericks, who in the WSJ article describes the minds behind Naked Pizza as "aggressive, creative and big-time risk takers. There was no doubt they would be able to leverage social media."The story highlights how founders Jeff Leach and Robbie Vitrano attracted the Kraft Group, owners of the NFL's New England Patriots, with a steady stream of witty Twitter messages that at times took off-the-wall shots at the food industry.One example: "One more glass of wine and I will b buying pop tarts from that damn vending machine for dinner, again."
They include Mark Cuban, owner of the Dallas Mavericks, who in the WSJ article describes the minds behind Naked Pizza as "aggressive, creative and big-time risk takers. There was no doubt they would be able to leverage social media."
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